Top 5 Fashion Games Performance in Africa, Q2 2023

In Q2 2023, the top 5 fashion games in Africa exhibited a variety of performance trends in terms of weekly downloads, revenue, and active users. Below is a detailed analysis of each game based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. experienced a steady increase in weekly revenue, peaking at approximately $11.9K in the final week of June. Weekly downloads showed a significant rise in early May, reaching around 59.8K, but later declined to approximately 26.7K by the end of June. The game maintained high weekly active users, with numbers fluctuating between 267K and 337K throughout the quarter.

Covet Fashion: Dress Up Game from Crowdstar LLC saw its weekly revenue peak at $3.9K in mid-May. Weekly downloads spiked dramatically in mid-June to around 22.3K, up from approximately 6.3K at the start of the quarter. Active users also increased significantly, reaching a peak of about 21.6K in mid-June.

SUITSME: Dress Up Fashion Game by ZIRAFIT LIMITED had a relatively stable revenue, ranging between $872 and $1.3K throughout Q2. Weekly downloads varied, with a notable increase to about 4.2K in late May. Active users showed a slight decline, fluctuating between 6.3K and 10K during the quarter.

Pocket Styler: Fashion Stars from Nordcurrent UAB displayed consistent weekly revenue, averaging around $873 by the end of June. Downloads saw periodic spikes, reaching up to 7.4K in early June. Active users remained relatively steady, hovering around 38.2K throughout the quarter.

Merge Studio: Fashion Makeover by Paxie Games showed significant growth in weekly downloads, peaking at approximately 117.5K in mid-June. Revenue trends were more modest, with a high of $1.2K in early April. Active users surged dramatically, reaching up to 156.3K in mid-June.

For more detailed insights and data on these trends, visit Sensor Tower.